Social selling is quickly becoming the new bar that separates sales stars from so-so performers. In this day and age, it is all about social presence and online reputation management.

Objectives:
Upon the completion of this course, participants will be able to answer the following questions:

  • How can I attract better clients?
  • How can I generate more leads—and better leads?
  • How can I work smarter?
  • How can I build trust early on with potential clients?


Target Audience:

  • Sales Reps
  • Sales Managers
  • Sales Directors
  • Chief Commercial Officers
  • Commercial Directors
  • CMO
  • CEO
  • Entrepreneurs and small companies' owners


Workshop Content


Lesson 1 – The 4 Pillars of Social Selling

  • Successful salespeople use a four-step method to maximize their social selling efforts:
  • Create a professional brand
  • Find the right people
  • Engage with insights
  • Build strong relationships


Lesson 2 – How Social Sales Influences the World of Buyers and Sellers
Ice-breakers, introductions, meeting people, exchanging numbers; the traditional traits of networking carry over online. These days, it’s how you implement an ice-breaker, find clients, and close deals, and it all takes place online. The tactics are the same, essentially, but the location has changed and you need to get on board.

Lesson 3 – Learn the 4 Ways to Find & Build a Pipeline
There are 4 major tasks assigned. But what the most successful social sellers do know is how to perform these essential tasks and how to perform them well.

  • Develop your online presence
  • Do your research
  • Develop your network
  • Build trust


Lesson 4 – Revenue and Result
What’s the real benefit? What kind of results are salespeople seeing from kicking off their social sales initiatives? What kind of data are they gathering?
We will look at:

  • Covering a monthly quota
  • Earning respect and expert-level status
  • Saving time, saving money


Lesson 5 – Fundamentals of a Successful Social Strategy
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these fundamentals in mind!
This lesson will help you:

  • Tear down the digital divide & improve the way you approach people
  • Adopt a social media mindset
  • Align with sales success factors


Lesson 6 – Social Selling Do’s and Don’ts
Engaging on social media is a fine balance. Come on too strong with a sales pitch and a hard sell, and your prospects will go running. Engage too little and you’ll never be able to source qualified leads.

Lesson 7 – Take-aways

Social selling moved the game to an entirely different table and the payout is bigger than any stand-alone sales tactics.

With social selling you will learn to become a better sellers, you’re more attentive to your level of engagement, and you position yourself to be viewed as a thought leader


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Workshop Trainer: Ralph Azar


About Trainer:  Ralph is well known as the founder of the “SalesPreneur” initiative in Dubai – which is a platform for sales people to connect and learn from each other .As well he is an expert in the IT industry primarily in sales and marketing management and in leading sales and marketing operations to drive expansion and revenue growth across the MENA region.
Having spent all his time in sales and having attended many trainings over the years, Ralph developed an all-inclusive sales course which is a culmination of the best trainings attended and tips of what works in the field and gets customers to say “YES”. Ralph’s courses focus on delivering value to the customer and what the customer wants.



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UNLOCK THE MYSTERY OF SOCIAL SELLING
Add-on Workshop at the Middle East Social Media Festival 2017

Middle East Social Media Festival