Middle East Social Media Festival 

SOCIAL MEDIA FOR SCHOOLS AND UNIVERSITIES

Add-on Workshop at the Middle East Social Media Festival 2017

Are you looking to use social media for your school/university? Are you frustrated that your current social media presence has brought no real benefit? Do you struggle to resource your social media marketing activities? Do you wonder how to measure your social media efforts? Have you tried paid social yet?If you have in mind any of these questions, this means that this workshop is tailored-made for you.

Objectives:
Upon the completion of this workshop, participants will be able to answer the following questions:

  • How to build a comprehensive social media strategy that goes beyond good content?
  • How to utilize social media in the schools & universities field?
  • How to personalize the social media experience?
  • Why, when and how to use paid social media?


Target Audience:

  • School Administration Members
  • University Administration Members
  • School & Universities Marketing Department
  • School & Universities Communications Department
  • Community Managers
  • Higher Education Marketers
  • Online Marketing Specialists
  • Social Media Directors
  • Social Media Marketing Managers
  • Social Media Strategists
  • Web Communication Coordinators


Workshop Content:
In just six hours filled with discussions, live demos and real examples, learn:

  • The new social media landscape
  • How to Create a plan of your social media: what, who, when & how
  • To Find influencers and advocates for your school/university
  • To Manage Your Social Media Ad campaigns
  • How to Review the effectiveness and measure your social media results
  • How to Equip your staff with the knowledge, skills and confidence to use social media strategically and effectively
  • How Organize the main human resources to smoothly manage your social media presence
  • How to Craft a social media policy for Schools and universities
  • Tips, Tricks & Tools


Click here to know more what others said about MESMF


Workshop Trainer:  Joseph Yaacoub


About Trainer: Joseph has over 7 years’ client Digital Marketing experience in helping corporations in using the online field to drive visibility and generate leads. He has also consulted in the area SEO, SEM, Social Media, SMM, Mobile Marketing, Email Marketing and Website Planning.
Joseph is also the digital marketing strategist at USEK (Holy Spirit University of Kaslik), he manages all the Digital Marketing Strategy including Online Advertising, Mobile Marketing and Social Media.


 


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